A Fresh New Brand

As part of the brand refresh project for SolarInsure, we started by examining their old logo and identifying areas for improvement. The old logo had a generic look and feel that didn't effectively communicate the company's pedigree in the solar industry. We began by exploring various concepts and design directions that would better represent the company's core values and services. After several iterations and feedback sessions, we arrived at a new logo that utilized bold, clean typography, and incorporated a stylized sun icon that symbolized the company's focus on renewable energy. The new logo was modern, sleek, and had a stronger visual presence that effectively conveyed the company's mission and values. Overall, the logo refresh helped to position SolarInsure as a leading provider of solar panel insurance while maintaining a modern, sophisticated aesthetic.

Old Logo