“We believe that the foundation of a happy, joyful life is good health.”
Business Planning - Web Design
Prosper:
To flourish, grow strong and healthy.
Local entrepreneurs Ace and Lucas approached us with a singular mission: develop a supplement brand which encapsulated their own journey towards healthier lifestyles. We worked with them to develop their entire business plan from scratch.
Here are some highlights from the project:
Objective
Develop a business plan for a new supplement company with
mass-market appeal and scalable structure.
Holistic Strategy
As with most projects, we performed extensive market research to identify the gaps and opportunities in our target market. We outlined trends, competitors, and developed a consumer profile to serve as our target audience. All of this informed the construction of the company’s values, product roadmap, marketing strategy, brand identity, etc.
Products
Our mission was to develop a line of quality, functional, affordable products designed to promote a healthy lifestyle.
No Filler
We were able to find a reliable manufacturing partner and food scientist who helped us develop straightforward, effective products, informed by our market research. Ultimately, we created two products, one targeting immunity support and the other stress relief, utilizing high-quality, sustainable ingredients and meeting all of the specifications we knew our consumers would demand.
Brand
We knew, based on our research, that we needed to create a brand that instilled trust and confidence, while telling the founders’ profound story.
Purposeful Branding
Partnering with a creative team, Benu, we were able to develop a brand which not only encapsulated the owners’ philosophy, but which also stood out from the noise of the vitamin aisle. Clear, direct imagery and messaging paired with bright, vibrant colors instill trust in our consumers and catch their eye as they walk by. The lotus, symbolizing beautiful growth out of a muddy pond, became an image which consumers identified with as they journeyed towards healthier lifestyles.
Web Design
As part of our engagement with Prosper, we designed and built
their entire e-commerce website, prospernaturals.com
A Better Shopping Experience
Our goal with Prosper’s website was to develop a simple, easy to use platform, which pulls consumers along a set pathway. We stripped everything down to the bare minimum, attempting to eliminate distractions and exclusively focusing on the customer journey. We alternate between asking questions or removing obstacles and offering answers or solutions. There is no product grid or product detail pages. Users’ choices are simplified leading to a higher degree of satisfaction.
Coming soon!
Prosper’s products and website are expected to go live in the first quarter of 2021, so keep an eye out, grab a bottle, and start living prosperously.
If you’d like to learn more, check out the Prosper Case Study for a deeper dive or schedule a free consultation today:
Prosper Case Study
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