Leaders in mycological research.
A Brand You Can Trust
The branding project for Psymbio involved creating a new brand identity that accurately represented the company's expertise in mycological research. We started by developing a logo that incorporated a stylized mushroom icon that symbolized the company's focus on the study of fungi. The color palette was carefully chosen to convey a sense of innovation and scientific rigor, with shades of green and blue representing growth, vitality, and intelligence. In addition to the logo, we also established a comprehensive set of brand guidelines that included typography, color palette, and visual elements, ensuring consistency across all touchpoints. The new brand identity helped to position Psymbio as a leader in mycological research and conveyed a sense of scientific expertise and innovation, helping to attract new clients and establish a strong brand presence in the industry.
Plus A Website
As part of the rebranding project for Psymbio, we also developed a new website that showcased their expertise and services in mycological research. The website incorporated the new brand identity, with a modern and user-friendly design, easy navigation, and clear calls-to-action, ultimately helping to attract and convert new leads.
Let’s Whiteboard It
For fun, we wanted to include a handful of the designs that didn’t make the final cut to showcase the brand development process:
