An Elegant Solution
With only two SKUs,
Prosper’s website posed a unique problem:
How can we create the simplest, most attractive sales funnel possible?
Prosper Naturals
We have been working with Prosper since the beginning, so it was only natural (pun intended) that we would help them with their website as well.
With such a simple product line, we felt that this was a great opportunity to build the most streamlined website possible.
Our goal was to create an experience that felt clean and friendly, but which pulled customers along a designated path towards conversion.
As an exercise in decision theory, we aligned with the philosophies of other companies like Trader Joes that fewer choices actually lead to higher customer satisfaction.
All roads lead to conversion…
As you can see from our preliminary site map, every page ultimately leads to consumers adding products to their cart. Phase 1 of the build does not include Product Detail Pages or a Product Grid Page. Instead, there are product sections sprinkled throughout the landing pages. Each page is designed to alternate between answering questions or removing obstacles and inviting customers to purchase.
Rethinking how people shop:
In an effort to minimize clicks and eliminate distractions, we integrated what would be the Product Detail Pages directly into the landing pages. We wanted to provide all of the same information that someone may receive on a detail page, but build it into a singular shopping experience. Variations of the product sections are repeated throughout, resulting in a fluid sales funnel.
Story is everything:
Prosper is a new company with unique products which made telling and presenting their story all the more important. In order for their audience to connect with the products, they would need to understand the brand’s values and history. The founders are trainers and cancer survivors who have seen first-hand the impact that their products have had on people’s lives. Their ideals and stories are integral to the brand and, as such, are woven throughout the website.
Can it all be so simple?
Yes! If you’d like to learn more about our web design and construction services, feel free to drop us a line.
Experience it now: